Sweden, known for its breathtaking natural landscapes, progressive society, and rich history, offers an incredible blend of cosmopolitan cities and untouched wilderness. From the lively streets of Stockholm to the serenity of Lapland, Sweden has something for every traveler. Whether you’re looking to explore Sweden’s modern culture or get in touch with nature, it’s important to understand a few key aspects of Swedish life and customs. Here are 16 things Americans should know before traveling to Sweden.
1. Swedes Value Personal Space and Privacy
Swedes are generally polite but value their personal space and tend to avoid unnecessary small talk with strangers. While they are friendly and will be happy to help you if needed, don’t expect the same level of casual social interaction that you might be used to in the U.S. Public transportation, for example, is often quiet, and speaking loudly or engaging in unsolicited conversations with strangers might be seen as intrusive.
However, once you get to know a Swede, you’ll find them warm and loyal friends. It’s important to respect their initial reserve and understand that it’s a cultural norm, not rudeness.
2. Tipping Is Optional but Appreciated
In Sweden, tipping is not as customary as in the U.S., but it is appreciated for good service. Most restaurants and cafes already include service charges in the bill, so tipping isn’t necessary, but rounding up the bill or leaving 5-10% for exceptional service is a nice gesture. In taxis, rounding up to the nearest krona is common practice.
In general, service workers are paid well, so tips are seen as a bonus rather than a requirement.
3. Sweden Is a Cashless Society
Sweden is one of the most cashless countries in the world. Credit and debit cards are accepted almost everywhere, even for small transactions. Many Swedes use mobile payment apps like Swish for everyday purchases, and it’s common for restaurants, bars, and shops to prefer card payments over cash.
While it’s good to have some cash on hand for emergencies, you can expect to pay for most things with a card. ATMs are available but becoming less common, especially in rural areas.
4. Fika Is a Swedish Tradition
One of the most beloved Swedish traditions is fika, a coffee break that typically involves coffee or tea paired with a pastry, often a cinnamon bun (kanelbullar). Fika is more than just a snack—it’s a social ritual that emphasizes slowing down, taking a break, and connecting with others. Whether you’re meeting friends or colleagues or just enjoying a solo moment, fika is an essential part of daily life in Sweden.
Be sure to join in the custom when you’re visiting—fika is a great way to experience Swedish culture and take a relaxing pause in your day.
5. Nature Is Always Close
Sweden is famous for its expansive natural landscapes, and nature is deeply integrated into Swedish life. With 97% of the country being sparsely populated, you’re never far from a forest, lake, or coastline. Thanks to the Right of Public Access (Allemansrätten), everyone is allowed to roam freely in nature, including camping, hiking, and foraging, as long as they respect the environment and avoid private property.
This strong connection to nature means that outdoor activities like hiking, kayaking, and skiing are popular pastimes, and Swedish people often spend their weekends in the great outdoors.
6. The Weather Can Be Harsh in Winter
While Sweden is stunning year-round, its winters can be long, dark, and cold, especially in the northern parts. If you’re visiting Sweden during the winter months, particularly between November and March, be prepared for short daylight hours, especially in the north where the sun may not rise at all for weeks. Temperatures can drop significantly, and snow is common.
Pack warm layers, including thermal clothing, a good coat, hat, gloves, and waterproof boots. However, despite the cold, winter in Sweden offers magical experiences like the Northern Lights (visible in Lapland) and cozy Swedish traditions like Julbord (Christmas buffet feasts).
In contrast, summer in Sweden offers long, sun-filled days, especially in June and July when the Midnight Sun shines in the far north. Summer is the perfect time for exploring Sweden’s nature, festivals, and outdoor activities.
7. Public Transportation Is Excellent
Sweden has an extensive and efficient public transportation system, especially in cities like Stockholm, Gothenburg, and Malmö. Trains, buses, trams, and ferries are all reliable and well-maintained, making it easy to get around. The SL Access Card in Stockholm allows unlimited travel on the public transport network, and similar cards are available in other cities.
For longer distances, Sweden’s SJ trains are an excellent way to travel between cities and regions, offering scenic journeys across the country. If you plan to use public transport frequently, purchasing travel passes can save you money.
8. Swedish Is the Official Language, But English Is Widely Spoken
While Swedish is the official language of the country, most Swedes speak English fluently, especially in urban areas and tourist destinations. You’ll have no trouble communicating in English, and signs in major cities often have English translations.
That said, learning a few basic Swedish phrases such as “Tack” (Thank you) and “Hej” (Hello) is appreciated and can help you connect with locals. Swedes are generally very helpful and will switch to English if they notice you’re struggling.
9. Sustainability Is Important
Sweden is a global leader in sustainability and environmental consciousness. You’ll find that recycling and composting are taken seriously, and Swedes are highly conscientious about reducing waste and their carbon footprint.
Swedish cities have efficient public recycling systems, and it’s common to separate trash into categories like glass, plastic, and paper. You’ll also notice that many Swedes prefer biking or using public transport over driving. As a traveler, it’s essential to respect these environmental efforts and participate in recycling and reducing your own waste.
10. Alcohol Is Strictly Regulated
Alcohol in Sweden is strictly regulated by the government, and stronger drinks (above 3.5% ABV) can only be purchased from Systembolaget, the state-run liquor store. Systembolaget has limited hours (usually closed on Sundays), so plan accordingly if you intend to buy alcohol.
Alcohol can be expensive in Sweden, especially in restaurants and bars. It’s not uncommon for Swedes to drink more at home before heading out due to the high cost of alcohol at bars. If you’re looking to experience Swedish drinks, try the local Aquavit or a Swedish craft beer.
11. Expect Early Dining Hours
Swedes tend to eat their meals earlier than in many other European countries. Lunch is typically served between 11:30 AM and 1:00 PM, and dinner is often eaten between 5:00 PM and 7:00 PM. Many restaurants and cafes close early, especially in smaller towns, so it’s a good idea to plan ahead if you prefer to dine later in the evening.
You can also find Dagens rätt (daily special) in many Swedish restaurants during lunchtime, which offers a full meal at a reasonable price, typically including a drink, salad, and coffee.
12. Swedes Love Their Holidays and Traditions
Swedes celebrate a number of unique holidays and traditions throughout the year. One of the most iconic is Midsummer, held in late June, which celebrates the summer solstice with flower crowns, traditional songs, dancing around the maypole, and plenty of food and drink.
Another important holiday is Lucia Day on December 13th, where children dress in white robes and sing traditional songs to mark the beginning of the Christmas season. Crayfish parties in August, called kräftskiva, are also a beloved tradition, where Swedes gather to feast on crayfish while wearing funny hats and singing drinking songs.
13. Sweden Is Home to Incredible Nature Reserves
Sweden’s national parks and nature reserves are among the country’s greatest treasures. From the archipelagos along the coast to the forests and lakes in the interior, there are endless opportunities for outdoor adventure. The Sarek National Park in the north is a popular destination for hikers and wildlife lovers, while Abisko is famous for viewing the Northern Lights and midnight sun.
The Swedish Lapland region is ideal for winter sports like dog sledding, ice fishing, and cross-country skiing, while southern Sweden offers gentler landscapes and beautiful beaches.
14. Health Care Is Accessible
Sweden’s healthcare system is highly regarded, and if you need medical assistance while traveling, you’ll find that hospitals and clinics are of a high standard. European travelers are often covered through the European Health Insurance Card (EHIC), but for non-European visitors, including Americans, it’s advisable to have travel insurance that covers medical emergencies.
Pharmacies are called Apotek in Sweden, and most are well-stocked with medications. However, if you need specific prescription medications, it’s a good idea to bring them with you, as not all medicines available in the U.S. are widely available in Sweden.
15. Sauna Culture Is Important
Much like in neighboring Finland, sauna culture is an integral part of Swedish life. Whether in private homes, hotels, or public saunas, Swedes love to relax in the heat of a bastu (sauna). It’s common to alternate between the sauna and a cold plunge into a lake or snow, which is believed to improve circulation and health.
Don’t be surprised if you’re invited to experience a traditional Swedish sauna session—just be prepared for the possibility that swimsuits might be optional, depending on the location.
16. The Right of Public Access (Allemansrätten)
Sweden has a unique law called Allemansrätten, or The Right of Public Access, which allows everyone the freedom to roam freely through nature, even on privately owned land. This means you can hike, camp, and forage for berries and mushrooms in most outdoor areas, as long as you respect the environment and don’t disturb wildlife or private property.
This access to nature is a point of pride for Swedes and is a central part of their outdoor-oriented lifestyle. When exploring Sweden’s wilderness, always follow Leave No Trace principles to keep the natural beauty intact for everyone to enjoy.
Conclusion
Sweden is a stunning destination filled with natural wonders, rich traditions, and a strong sense of sustainability and social equality. Whether you’re exploring the vibrant cities of Stockholm and Gothenburg, hiking in the vast wilderness, or simply enjoying a relaxing fika, Sweden offers a unique and fulfilling travel experience. By understanding Swedish customs, embracing the outdoors, and respecting the local culture, you’ll be well-prepared for an unforgettable trip to this beautiful Scandinavian country.
